In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999. In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. In 1996, Hyundai Motor India Limited was established with a production plant in Irungattukottai near Chennai, India. In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and also its own transmission, thus paving the way for technological independence. In the spring of 1990, aggregate production of Hyundai automobiles reached the four million mark. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata. In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product #10" by Fortune magazine, largely because of its affordability. The import of these knocked down kits was permitted as long as Hyundai exported five cars for every single Granada brought in (the same demands were placed on Kia). Until the 1986 introduction of the larger Hyundai Grandeur, Hyundai offered a locally assembled Ford Granada for the South Korean executive market. In 1985, the one millionth Hyundai car was built.
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Canadian sales greatly exceeded expectations, and it was at one point the top-selling car on the Canadian market. In 1984, Hyundai began exporting the Pony to Canada, but not to the United States, as the Pony would not pass emissions standards there. Hyundai entered the British market in 1982, selling 2993 cars in their first year there.
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Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. In 1975, the Pony, the first South Korean car, was released, with styling by Giorgio Giugiaro of ItalDesign and powertrain technology provided by Japan's Mitsubishi Motors. They were body designer Kenneth Barnett, engineers John Simpson and Edward Chapman, John Crosthwaite, formerly of BRM, as chassis engineer and Peter Slater as chief development engineer. He in turn hired five other top British car engineers. When Hyundai wanted to develop their own car, they hired George Turnbull in February 1974, the former Managing Director of Austin Morris at British Leyland. Hyundai Motor Company was later established in 1967, and the company's first model, the Cortina, was released in cooperation with Ford Motor Company in 1968.
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Currently, the company owns 33.88 percent of Kia Corporation, and also fully owns two marque including its luxury cars subsidiary, Genesis Motor, and an electric vehicle sub-brand, Ioniq. Hyundai Motor Company was founded in 1967. 'modernity') is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. Hyundai Motor Company ( Korean: 현대자동차 Hanja: 現代自動車 RR: Hyeondae Jadongcha listen KRX: 005380) (commonly known as Hyundai) (Korean: 현대 Hanja: 現代 RR: Hyeondae, IPA: lit.